Week 9 - Guest Lecture on Social Computing for Business

Our guest lecturer this week was Lucie Bohmova from the University of Economics Prague. She discussesed the importance of social media for businesses and the four C's to be successful in this: Creativity, Creation, Community and Connection. The basics she mentioned was to not duplicate, start with friends, embrace your audience, use ofeten and keeping your social media personal, real and authentic. We then did a group task to create our own company and suggest how we could market that. We were also asked 'How will social media change by 2020?'. Our group said that it will develop further and wearable technology will be popular. Social media sites such as Facebook and Twitter will not be as popular as the users will move on to new sites.